Dear Mr. Advertising Executive,
Because I know your time is very valuable, I will keep this short and to the point (or at least as short and to the point to which I am capable). Can we just discuss your stealing of songs and turning them into commercials (yeah, yeah...I know licensing rights...royalty purchase...whatever) As far as I am concerned you are stealing. It is nothing more than armed robbery of a perfectly good song from the recesses of my brain...... and, then, adding insult to injury - turning it into a Swiffer commercial. A duster teamed with Blondie is just flat out wrong. But, somehow, I think you already knew that. Come on people.....it's not fair that my 6 year old son thinks commercials came before the songs. It's not even remotely right that every time I look at The Office Depot, Bachman Turner Overdrive sing a resounding round of "Taking care of Business". And, lastly, it borders on immoral that all my favorite (and even hated songs) are being hijacked by a commercial product instead of being what they were intended to be - Music.
Now, I understand, a good jingle is hard to come by nowadays. And, you executive types are scrambling under the siege of Tivo and cable. But, hey, that isn't my problem. With all due advertising respect, aren't you PAID to come up with original cute and witty and/or touching and sentimental commercials that will keep us glued to our seat instead of going to the kitchen for more Dulce leche Hagan daaz with a bit of extra chocolate sauce, or, at the very least, pause our DVR. Why do I have the sneaking suspicion that these commercial involve nothing more than some $12 an hour college grad named Trevor hunched over his laptop scouring Itunes for the perfect rock song to compliment the new Nissan pathfinder. I'm mean, really, how hard can it be to slap Steppen Wolf's "Born to be Wild" on a SUV advertising campaign. Whatever happened to originality?!? Product identity?!? Good ol' fashion hard work?
So, let's get back to the drawing board people. I propose you invest in some new jingles and leave the music that has already been created for our ears and imagination alone.